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How to Advertise Denver Commercial Real Estate To Potential Tenants


October 19, 2016

Have you recently purchased Denver commercial real estate? Or maybe you’re thinking of making the investment, but worried about how to get a return? Either way, it’s important that commercial real estate owners know how to advertise their properties to potential tenants. Follow these tips to spread the word about your property.

Online Websites

There are countless websites where sellers or investors can list homes to attract tenants, however these websites are typically limited to residential properties only. So where do owners of Denver commercial real estate list their properties to advertise to tenants? Luckily, there are a few niche sites designed for this purpose. Owners should look into listing on LoopNet, CityFeet, TotalCommercial, and CCIM, to name a few. Make sure that the listing has high quality photos that show every nook and cranny of the space, along with a detailed description that shows how your property will address potential tenants’ needs. Learn about property descriptions and the power of words here.

Email Marketing

Work with a broker to create a marketing email that advertises your listing. Denver commercial real estate agents will most likely have a valuable list of contacts that would be interested in your property, so this is a great way to get the word out. Many realtors send out marketing emails that show all of their current or newest listings, but talk to your realtor about focusing only on your property for one email. This will allow you to clearly show the many features and benefits of your property and stand out above the rest.

Pay-Per-Click Marketing

Once you have your property listed online, you should consider launching a pay-per-click advertising campaign. That way, when someone types in “Denver commercial real estate” or something along those lines, an ad featuring your property will pop up. This ensures that your property is being shown only to people who would actually be interested in it.

Host an Event

There’s no better way to show off your Denver commercial real estate space than hosting an event in it. Invite the owners and managers of local businesses that may be interested in moving to a bigger or better space. Also, invite real estate agents in the area that may have a client looking for a new office or retail space. As long as you’re willing to invest in good food and free drinks, you’ll be able to attract people to come to the event and see your space in person. Once they get there, be sure to hand them promotional materials that they can take home with them. Each promotional material should thank the guests for coming and then have a detailed description and multiple photos of the property. After guests leave, they’ll be reminded of the great time they had at your property and the incredible space that’s available for rent.

Now that you’re familiar with how to attract tenants to your property, are you ready to purchase Denver commercial real estate? Contact the Denver commercial real estate experts at The Sherman Agency for help navigating the market.